Miller

I had the opportunity to design a promotional page for Miller Company, focusing on their latest lottery and beer promotion. The goal was to create an engaging and user-friendly experience that would attract and retain customers, encouraging them to participate in the lottery and explore Miller’s range of beers.

Client

Miller

Year

2023

Category

Promotion landing

Type of Work

Research

Prototype
UI/UX Design
Support for development

Work Process:

1. Project Kickoff and Planning:

Conducted a kickoff meeting with Miller Company’s marketing team to understand the project goals, target audience, and key promotional elements.

2. Research and Analysis:

Distributed surveys and analyzed the responses to identify common trends and user expectations.

3. Concept Development:

Held brainstorming sessions to generate creative ideas and concepts for the promotion page.
Created mood boards and initial sketches to visualize the overall look and feel of the page.

4. Wireframing and Prototyping:

Developed wireframes to outline the structure, layout, and flow of the promotion page, ensuring a logical and user-friendly design.
Built interactive prototypes using tools like Figma or Adobe XD to test user interactions and gather feedback.

5. Visual Design:

Designed the user interface, incorporating Miller’s brand elements and creating a visually appealing layout that highlights the lottery and beer promotion.

6. Finalization and Launch:

Prepared and handed off the final design assets to the development team, ensuring all elements were well-documented and ready for implementation.