europop
Redesigning Europop.ge & Launching
a Unified App Platform
After the platform was launched we created rebranding and europop.ge changed to ge.betsson.sport
Europop.ge is a comprehensive sports analytics platform that provides in-depth coverage and analysis of various sports events and leagues. The platform features a wide range of content, including:
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News and Updates: Latest news on sports events, player transfers, and match results.
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Analytical Articles: Detailed analysis and insights on games, player performances, and team strategies.
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Interviews and Blogs: Exclusive interviews with athletes, coaches, and sports experts, along with opinion pieces and blogs.
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Live Scores and Statistics: Real-time updates on scores, standings, and player statistics across different sports.
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Video Content: Highlights, previews, and expert discussions available through their YouTube channel and other media.
Client
europebet, europop.ge
Timeline
6+ mounth
Role
Lead UI/UX Designer
Platforms
Desktop, Mobile, iOS/Android App
Goals
Redesign outdated digital presence and create a scalable app platform with centralized content management
Problems:
Europop.ge had an outdated website design and lacked flexibility in content management.
Key issues:
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No CMS control – editors couldn’t manage or update content efficiently
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Old UI – non-responsive and visually outdated interface
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No mobile app – limiting engagement from mobile users
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Scattered platform management – content needed to be uploaded separately on different platforms
Objectives:
We aimed to:
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Redesign the desktop and mobile website
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Build a native mobile app from scratch
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Implement a unified content system (CMS) to manage all platforms
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Improve UX and visual identity to attract a modern audience
My Role & Contributions:
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Led UX research and competitor analysis
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Created new user flows and sitemap for the app and website with my team
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Review for ever stage of design responsive UI for desktop & mobile & APP
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Review of developing design system for scalability and consistency, with dark&light mode possibility
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Worked closely with developers to integrate CMS across platforms
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Participated in UAT tests and reviews
Results
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We launched a new website and mobile app
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Editors can now manage content easily using one CMS
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More mobile users started using the platform
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The redesign got positive feedback from users and team
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The brand now looks modern and professional
Key Takeaways:
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One CMS for all platforms saves a lot of time and work
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A clear design system helps with speed and teamwork
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Talking to users early helps avoid problems later
Design
Process
Design Process
Research & UX Audit
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Conducted heuristic analysis and stakeholder interviews, Competitive Analysis: Reviewing other sports analytics platforms to identify best practices and areas for improvement.
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Conducted potential user interviews for APP in order to collect more information about users needs, Identified content bottlenecks and user pain points
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Mapped key personas: casual readers, journalists, mobile-first users
Architecture & CMS
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Proposed a centralized CMS that supports multi-platform publishing
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Worked with developers to ensure all articles, media, and updates sync across platforms automatically
UI/UX Redesign
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Created high-fidelity wireframes and UI prototypes in Figma
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Prioritized readability, strong visuals, and mobile usability
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Created design system with dark/light mode toggle for modern aesthetics
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Built an interactive prototype for app testing, created illustration and graphic animations
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Usability Testing: Conducting usability tests with real users to identify any issues, gather feedback, and refine the design. This helped ensure the platform is easy to navigate and meets user expectations.
Development Handoff
Working closely with developers to ensure the design was implemented accurately, providing support and making adjustments as needed. This included regular check-ins, design reviews, and addressing any technical constraints or challenges.
After the platform was launched we created rebranding and europop.ge changed to ge.betsson.sport
Also we continue to update & Improvement our product: Making iterative updates based on user feedback and performance metrics, ensuring the platform evolves to meet changing user needs and industry standards.
BETSSON.SPORT
